Why Your Website Isn't Converting (Even Though It Looks Fine)
I hear this a lot from coaches: 'My site looks so aligned with my brand, I just don't understand why nobody's booking a call.'
Notes for female coaches and practitioners
Practical thoughts on websites, sales pages, copy and content — written for women who'd rather book more clients than decode jargon.
The Real Cost of a Website That Takes Six Months to Launch
Most coaches budget for the price of a website. Almost nobody budgets for how long it'll take to actually go live.
DIY Website Builder or Hire a Designer? Here's How to Actually Decide
I'm not going to tell you every coach needs a custom website. That's not true, and you'd see through it anyway.
What Actually Makes a Landing Page Convert
Everyone wants the secret formula for a sales page that converts. There isn't a formula — but there is an order.
How to Write Website Copy That Doesn't Sound Like Everyone Else's
Read your own 'work with me' page out loud. If it could belong to any coach in your niche, that's the problem.
Why Testimonials Outperform Your Services Page
You can list every certification you've trained in. It won't land the way it does when a real client describes what changed for her.
Fixed Price vs. Hourly: Why I Don't Quote by the Hour
Hourly pricing sounds fair on paper. In practice, it puts all the risk in exactly the wrong place — on you.
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