The Real Cost of a Website That Takes Six Months to Launch
A slow rebrand isn't just frustrating — every week it's delayed is a week you're not booking clients off it. Here's the actual cost.
Most coaches budget for the price of a website. Almost nobody budgets for how long it'll take to actually go live.
I've had clients come to me after a previous designer had them mid-rebrand for four, five, six months — round after round of "just one more tweak," slow replies, a scope that kept quietly growing past what was quoted. By the time it launched, their offer had evolved, their pricing had changed, half the copy needed rewriting anyway.
Here's what nobody adds up: every week your new site isn't live, you're still sending potential clients to the old one — or to a bio link with no real site at all. If a better page could be booking you even one extra discovery call a week, that's a cost that compounds every single week the launch drags on.
Slow builds usually come down to one of two things: scope that was never properly fixed at the start, or too many hands in the process — your brief passes through a strategist, a designer, a developer, and every hand-off adds delay and a chance for your voice to get diluted along the way.
That's exactly why I don't work that way. Fixed scope, fixed price, one person — me — from the first call to launch. No queue of other people's projects sitting ahead of yours, and no version of "small tweaks" quietly becoming another two months.
If you're currently talking to designers, ask directly: what's the launch date, and what happens if it slips? A vague answer to that question tells you more than their portfolio does.
If any of this sounds like where your site's at right now, I run free 45-minute clarity calls for coaches and practitioners — no pitch, just an honest look at what's working, what isn't, and what I'd fix first. Book yours here.